Conventions

Kickstarter Do’s and Don’ts #2

Last month we kicked off the Kickstarter Do’s and don’ts series with the KICKSTARTER DO’S AND DON’TS #1. This time we are picking up where we left off and sharing some more of our experiences. As we are a board game manufacturing company, we tend to see things from the other side of the table. As board game enthusiasts ourselves we have of course also experienced a Kickstarter as a backer. Some of our staff has even ran a Kickstarter themselves for one of their private projects. But overall, the vast majority of our experience comes from the manufacturing side. So without further ado, Boda Games will show you some of the do’s and don’ts that we’ve observed over the years.

DO:

Discuss your components with your account manager! Last time we discussed getting an itemized quotation. With an itemized quotation, you can tweak your project and make configurations with different components. Maybe you find that the price of the game is a bit higher than you were aiming for, or you find out that all those special finishes on different paper components do add up quite a bit. And you had a certain manufacturing cost in mind. A price that lets you run a Kickstarter campaign the way you want it.

When you discuss your components with your account manager, they can help you think of different options. Your account manager deals with games and the various components lists on a daily basis. They have seen the clever ways in which people translate a concept to a set of components. Maybe you were thinking about components, but after weighing the options an account manager will recommend cardboard standees instead. Or perhaps your account manager suggests a different grade of card stock to help you get closer to your projected budget. And there is a good chance that we have a great looking standard plastic item for you instead of a custom one with high tooling costs. And instead, we turn the custom plastic item into a stretch goal. With board game components, we believe that there are many roads that lead to Rome.

DON’T:

If your campaign really starts picking up momentum and you get more backers, then more stretch goals get unlocked. Great! The comments section is blowing up and so many backers have ideas and suggestions for your game. New stretch goals that they ask for like changes in components, or adding more and new components. These can be great suggestions and even better additions to your game. But sometimes people get so excited and want to please their backers so much, they forget about the bigger picture. More than once we’ve heard the phrase “we’ve promised the backers…” without realizing what they had promised them. Or without the time to do the calculations and consult with the manufacturing company.

SOME EXAMPLES:

A campaign was going through one stretch goal after another and did so much better than the creator had ever hoped for. So they started adding “easy” stretch goals, such as thicker cardboard for the game boards. But with the amount of game boards in the box, those millimeters started to add up. And then the box couldn’t close anymore, so we had to increase the box size. But then the entire game was larger than planned, which meant they had to use larger shipping boxes at a higher shipping rate. These are small details but as you can see, one of them can set off a domino effect that might end up being more than you initially planned for.

Another project did so well, that they managed to fund the ultimate “never thought we would get there” stretch goal of miniatures instead of standees. And although the designer of the game had gotten quotations for miniatures, he had forgotten that miniatures take up more space than cardboard standees. A lot more. The game box had to be adjusted and the shipping costs increased as a result. And this is not just limited to miniatures, adding more components always means you need to make sure it all still fits inside the box. Especially for Kickstarter games, where often certain box sizes are chosen to keep the shipping costs to a minimum, this can prove to be a problem. So remember to also account for the other factors besides the price when planning stretch goals.

 

 

 

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Boda Games Nuremberg 2020 Spielwarenmesse Convention

Boda Games at the Spielwarenmesse 2020

Boda Games will be at the Nuremberg Spielwarenmesse 2020! Time to kick off a new year in the board game industry. Our first event on the list takes us to Germany. To the lovely city of Nuremberg to be exact, where once again the Nuremberg Spielwarenmesse 2020 will be held. Spanning over a number of different halls, this B2B convention is one not to miss! January 29 until February 2nd 2020 Boda Games will be at the Nuremberg Spielwarenmesse 2020. If you're joining us in Nuremberg, let us know as we would love to catch up and discussing your latest projects.   Not familiar with the Nuremberg Spielwarenmesse exhibition? Here is what their website says:   "Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse® a unique event for all players in the toys and games market."   Can't make it to the Nuremberg Spielwarenmesse in Germany this year? No worries, Boda Games attends conventions all around the world. So if...

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Pax Unplugged 2019

Boda Games at Pax Unplugged 2019

Make sure not to spill your cheesesteaks on the games, but it's time for PAX Unplugged! This young convention made a splash on the scene three years ago and has already grown a staple of the industry. Taking place at the Pennsylvania  Convention Center smack down in the center of Philadelphia, PA, it's looking to be an exciting 3 days taking place from December 6th until December 8th. Of course, Boda Games will be there as well meeting old friends and making new ones! And hopefully getting a game or two in while we're at it.  So let's discuss board game manufacturing, and how Boda Games can provide the solutions you need from a board game manufacturer. Let us introduce our sample box and service line up.  To make sure that we can make as much time for you as needed, get in touch with us ahead of the show to set up a meeting. You can do that by sending us an email, or clicking right here.    ...

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Boda Games at Essen Spiel 2019!

Boda Games at Essen Spiel 2019! Hot on the tail of Gencon 2019 in Indianapolis, the board game industry is preparing itself for the next big convention. This time on the other side of the pond, the biggest board game convention in the world: Essen Spiel. Boda Games has been attending Essen Spiel since the early days and this year will be no exception. We have a booth in Hall 2, booth 2C108. There we will be waiting for you with brochures, sample boxes, games and much more! We are bringing a lot of great things to Essen this year. So don't miss out! To make sure that we can make as much time for you as needed, get in touch with us ahead of the show to set up a meeting. You can do that by sending us an email, or clicking right here. ...

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Boda Games at Gen Con 2019

And that’s a wrap for Gen Con 2019! We just arrived back at the Boda Games office in Shanghai. We might still feel a bit tired, but can look back back happily on another great Gen Con show. So what do we look back on for these past 4 days? First, some information from the exhibitors themselves: “The annual four-day event, which has more than doubled in size since moving to Indianapolis in 2003, sold more 4-Day and Sunday badges than in any prior year, and featured nearly 70,000 unique attendees, a record-breaking 538 exhibiting companies, and an all-time-high 19,600 ticketed events. In 2019, Gen Con also grew its livestreaming program, increased the number of electronically ticketed events, and expanded its reach with Pop-Up Gen Con, a pilot program which activated satellite events in more than 40 game stores across the U.S. concurrently with the main convention in Indianapolis.” We feel very fortunate to have been among one of those 538 exhibiting companies. Consequently, we welcomed all our friends in the industry at our booth. And got to show off our new sample boxes and brochures. And for all our friends who did not manage to pick up a sample box and...

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